{"id":18471,"date":"2021-01-10T16:26:00","date_gmt":"2021-01-10T15:26:00","guid":{"rendered":"https:\/\/arredocad.com\/news\/senza-categoria\/the-most-popular-italian-software-for-interior-design-born-as-the-dream-of-a-commercial-agent\/"},"modified":"2026-07-22T09:32:42","modified_gmt":"2026-07-22T07:32:42","slug":"the-most-popular-italian-software-for-interior-design-born-as-the-dream-of-a-commercial-agent","status":"publish","type":"post","link":"https:\/\/arredocad.com\/en\/news\/events\/the-most-popular-italian-software-for-interior-design-born-as-the-dream-of-a-commercial-agent\/","title":{"rendered":"The most popular italian software for interior design born as the dream of a commercial agent"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p class=\"wp-block-paragraph\">January 2021<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/arredocad.fra1.digitaloceanspaces.com\/storage\/app\/uploads\/public\/arr\/edo\/cad\/arredocad-story-2.gif\" alt=\"\"><\/figure><p class=\"wp-block-paragraph\">How is a <strong>dream <\/strong>born? It comes from a need, an insight or the desire to change your own life and that of the people close to you. No matter how the dream is materialized, the important thing is the courage to follow an unknown path, leading to challenging yourself all the way to your success.<br>The dream of <strong>William Andreani <\/strong>showed potential from the beginning, having what it takes to become successful. Working as a <strong>commercial agent<\/strong> in the <strong>furnishing sector <\/strong>shaped him as a <strong>skilled entrepreneur<\/strong>, careful and curious towards the fast-changing world of business and technology. This work experience turned out to be very precious in terms of understanding what was missing, since the necessary personal aptitude required direct experience in the sector, gathered through working closely with customers.<br>This successful story started<strong> in the 90s<\/strong>, in <strong>Pesaro<\/strong>, one of the most important towns for Italian <strong>interior design<\/strong>. Through his daily work as a commercial agent, Mr. Andreani got to know the different needs of furnishing manufacturers and resellers. He realized that something important was missing in the <strong>design sector<\/strong>, something that could link ideas and reality, imagination and concrete planning.<br>Working with direct contact in sales, he realizes that a piece of furniture cannot be simply described, explained and sold, but that customers need to <strong>visualize <\/strong>it in a <strong>realistic space<\/strong> for example in their remodeled kitchen or bathroom. Visualization was indeed key, and what was missing, according to Mr. Andreani, was a tool that allows to take a picture of a potential design arrangement that does not yet exist and help customers to visualize the solutions proposed by resellers and designers, creating compositions and arrangements in line with their needs and desires. In short, a tool able to anticipate the future finished interior design.<br><br><br><br>       <\/p><h2 class=\"wp-block-heading\">The foundation of Dinamica Software<\/h2><p class=\"wp-block-paragraph\">The dream of Mr. Andreani was clear, to find a reliable and efficient <strong>tool <\/strong>in order to help <strong>furniture manufacturers<\/strong>, <strong>designers<\/strong>, <strong>architects <\/strong>and <strong>space planners<\/strong> combine interior design solutions with precise technical planning. Thanks to the experience of <strong>Roberto Loppi<\/strong> and <strong>Vittorio Mancini<\/strong>, two established programmers, pioneers in the field of computerized graphics, the dream started to come true. Roberto and Vittorio were able to concretely develop Mr. Andreani&rsquo;s idea by using innovative algorithms.<br><strong>Dinamica S.r.l.<\/strong> was founded in 1995. The members of the team put together by Mr. Andreani developed the program that soon became the symbol of the company: <strong><a href=\"https:\/\/arredocad.com\/en\/arredocad-designer\/\" target=\"_blank\" rel=\"noreferrer noopener\">ArredoCAD Designer<\/a><\/strong>. The first customers were kitchen manufacturers, but as it turned out it was just the beginning of an incredible adventure. When seeds for a great success are planted into fertile ground they will soon bear fruit.<\/p><h2 class=\"wp-block-heading\">The past<\/h2><p class=\"wp-block-paragraph\">The beginning of the new millennium, finds <strong>ArredoCAD <\/strong>a <strong>versatile software<\/strong>, able to satisfy the needs of a high demanding market. Thanks to the work of young staff members, among them, <strong>leading the company<\/strong> <strong>Marco and Claudia Andreani<\/strong> (William&acute;s children), ArredoCAD has changed and developed into a detailed and important instrument capable of satisfying the needs of an increasing number of professionals who rely on ArredoCAD to create designer solutions and <strong><a href=\"https:\/\/arredocad.com\/en\/render\/\" target=\"_blank\" rel=\"noreferrer noopener\">high quality renders<\/a> <\/strong>for their customers.<br>Today, using ArredoCAD you can design and furnish any kind of space, from a kitchen in a private house to hotel rooms or restaurants in the <strong>contract sector <\/strong>as well as <strong>office spaces <\/strong>and a lot more. The idea and the dream of William has become e successful story, but he has never forgotten his work experience as a commercial agent that helped him to first visualize and create ArredoCAD.<br>Dalla progettazione di una cucina al mondo del contract con l&rsquo;allestimento di hotel e ristoranti, passando per l&rsquo;interior design di uffici esclusivi: il sogno di William &egrave; diventato grande ma non ha rinunciato all&rsquo;impronta di quel piccolo agente di commercio che ha saputo vedere oltre la realt&agrave; delle cose.<\/p><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/arredocad.com\/wp-content\/uploads\/2025\/10\/ArredoCAD_storia-%E2%80%93-2-1024x446.jpg\" alt=\"\" class=\"wp-image-11029\"><\/figure><h2 class=\"wp-block-heading\">The present<\/h2><p class=\"wp-block-paragraph\">A<strong>family business identity <\/strong>and increasing number of employees, young and careful staff that work with professionalism amaze and win over customers from all over the world, developing brand loyalty as customer satisfaction exceeds expectations.<br>This definition is our business card, a business that has been able to develop one of the most powerful sales marketing tools available on the market thanks to the collaboration with <strong><a href=\"https:\/\/arredocad.com\/en\/partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">prestigious partners<\/a> <\/strong>of the <strong>Made-in-Italy design<\/strong>.<br>A powerful <strong>3D interior design software <\/strong>able to <strong>render a scene in 5 minutes<\/strong> cannot entirely replace the fascination of human imagination. On the one side, customers choose among the design solutions proposed by a professional, who on the other, can make the best use of a <strong>unique library made up of 30&#712;000 furnishing elements <\/strong>to express creativity and show the best alternatives to the customers.<br>How to work with lighting, the colors to choose from and how to present different solutions according to the needs and taste of customers looking for that special place where they can work or relax &ndash; this is the <strong>mission <\/strong>of our company as it offers appealing solutions to customers through efficient tools and a leading technology.<br>ArredoCAD goes even further: thanks to <strong>partnerships and collaborations<\/strong> with <a href=\"https:\/\/arredocad.com\/en\/arredocad-institutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">the best private and public interior design schools<\/a>, it has become one of the most popular <strong>training tools<\/strong> among young design students, shaping the minds of the future professionals.<\/p><h2 class=\"wp-block-heading\">The future<\/h2><p class=\"wp-block-paragraph\">Changing and evolving into the future without forgetting how we got there. This is the goal of a company that values the past, understands the present and look forward into future developments. New solutions developed by <strong>studying current trends <\/strong>and using new technology, this is what helps ArredoCAD satisfy the needs of its customers who want the best for their business and creativity.<br>&ldquo;This is my dream&rdquo;. William Andreani had an idea, a vision and a dream and he made it all come true.     <\/p><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/arredocad.com\/wp-content\/uploads\/2025\/10\/arredocad-nel-mondo-1024x536.jpg\" alt=\"\" class=\"wp-image-11032\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>January 2021How is a dream born?&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-18471","post","type-post","status-publish","format-standard","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Italy&#039;s top interior design software was born | ArredoCAD<\/title>\n<meta name=\"description\" content=\"ArredoCAD, the most popular Italian 3D interior design software, was the fruit of a business agent&#039;s dream. 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