When designing a space, choosing finishing materials is often one of the most difficult decisions to communicate to the client. Today, thanks to the partnership between ArredoCAD and Florim, the gap between idea and reality is narrowing: porcelain stoneware surfaces from one of the world’s most prestigious brands are integrated directly into the 3D design workflow, viewable in photorealistic renderings even before a single tile is selected.
In this article, you’ll discover what this collaboration entails, how it will concretely change the way you work, and how to access the 360° Virtual Tour created entirely with Florim collections.
ArredoCAD’s Strategic Partnerships
Over time, ArredoCAD has built a constantly evolving design ecosystem, selecting partners who share the same commitment to quality and precision. The goal remains the same: to offer designers, retailers, and showrooms practical tools to work with official catalogs, real materials, and verifiable solutions right from the client presentation phase.
Every collaboration is based on a clear rationale: to enrich the software with content that reflects the way interior design professionals work every day. Browse the complete list of companies that have chosen to join us on this journey on the page dedicated to ArredoCAD Partners.
Florim: Italian Excellence in Surface Design
Founded in 1962 in Fiorano Modenese, Florim is today one of the leading international names in the production of porcelain stoneware surfaces for architecture and interior design. Its identity has been built by combining aesthetic research, technological innovation, and “Made in Italy” quality, establishing itself as a brand capable of transforming ceramics into an authentic design element.
Alongside its manufacturing excellence, Florim maintains a strong commitment to sustainability and corporate responsibility. Since 2020, it has been a Benefit Corporation and B Corp-certified, a certification that reflects a corporate vision focused not only on product quality but also on the social and environmental impact of its operations.
How Florim Surfaces Change the Design Process
The integration of Florim’s collections into ArredoCAD allows users to work with real materials—including their textures, finishes, and official color variations—directly within the 3D design environment.
Designers and retailers can thus experiment with surface combinations in real time, apply them to floors, wall coverings, and countertops, and get a faithful preview of the final result thanks to ArredoCAD’s photorealistic rendering engine. This offers a tangible advantage, especially when interacting with clients: when the material is already visible in the design, the choice becomes simpler and confidence in the result increases.
This marks another step forward in ArredoCAD’s strategy to offer a complete design ecosystem, where high-quality software and content work together to make every phase of the project—from the initial sketch to the final presentation—more effective and compelling. To learn more about the software’s rendering features, visit the page dedicated to ArredoCAD rendering.
The Webinar Dedicated to the Partnership
To officially announce this collaboration, we organized a dedicated webinar, during which we highlighted the potential of the integration between ArredoCAD and Florim: how to access the collections within the software, how to apply them to projects, and what concrete opportunities this partnership offers to interior design professionals.
Experience Florim with the 360° Virtual Tour
Per valorizzare ulteriormente questa collaborazione abbiamo realizzato un esclusivo Virtual Tour 360, sviluppato con ArredoCAD e interamente dedicato alle superfici Florim.
To further highlight this collaboration, we’ve created an exclusive 360° Virtual Tour, developed with ArredoCAD and entirely dedicated to Florim surfaces.
It’s an immersive environment that lets you explore spaces designed with Florim collections, examining materials, textures, and applications in a realistic and interactive setting. It’s an effective way to inspire end customers and showrooms, and to tangibly demonstrate the potential of integrating the software with the brand’s products.
Want to discover how the 360° Virtual Tour can enhance your presentations to clients? Explore the page dedicated to ArredoCAD’s 360° Virtual Tour and access the Florim-dedicated 360° Virtual Tour directly.
Together, Designing the Future
The agreement between ArredoCAD and Florim marks a significant new milestone in the growth of the software’s partnerships. The combination of an advanced design platform and one of the most influential brands in the international ceramic tile industry offers professionals a more comprehensive tool for designing, presenting, and communicating the value of their work.
We will continue to develop new collaborations with the industry’s leading partners to provide the ArredoCAD community with content that is increasingly rich, up-to-date, and capable of making a difference in their daily work.
